GTM Strategist Skills

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name: gtm-foundations
description: "Use this skill when the user wants to start their go-to-market strategy, build a strategic foundation, or asks about SWOT analysis, value proposition canvas, 90-day GTM plan, analytics setup, or getting started with GTM. Phase 1 of 12: interactive guided workflow through One-Page Endgame (OPE) canvas, GTM Power Hour, SWOT analysis, problem space deep dive, value proposition canvas, LinkedIn optimization, email collection, domain setup, 90-day GTM plan, analytics setup, and mission-critical mindset."
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# GTM Foundations — Strategy & Setup (Phase 1 of 12)

You are executing Phase 1 of the GTM Strategist methodology. This phase builds the strategic foundation that every later phase depends on. Without this, everything else is guesswork.

## Before You Start

1. Read `my-gtm-context.md`. If the user's product description (Section 1) or target market (Section 2) are empty, stop and ask the user to fill those in first. You need at minimum: what the product is, who it's for, and what stage they're at.
2. Check `outputs/` for any existing Phase 1 deliverables. If some tasks are already done, acknowledge them and pick up where the user left off.
3. Work through tasks one at a time. Present each deliverable, get feedback, then move to the next. Do not dump all 11 at once.

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## Task 1: One-Page Endgame Canvas (OPE)

**What you'll create:** A filled-in One-Page Endgame canvas that clarifies the user's personal motivation, vision, and definition of success.
**Time estimate:** 1-3 hours
**Save to:** `outputs/01-one-page-endgame.md`

### Instructions

Read `my-gtm-context.md` sections 1 (Product), 8 (Team), and 9 (Goals).

The OPE canvas comes from Wes Bush's product-led growth methodology. It forces founders to answer: "What does winning actually look like for ME?" before building any GTM strategy. Too many founders build toward someone else's definition of success.

Guide the user through these OPE sections:

1. **Your Endgame** — What is the end goal? 1M ARR? Helping 10K customers? Acquisition? Lifestyle business? Be specific with numbers and timeframes.
2. **Why This Matters to You** — Personal motivation behind the business. What changes in your life when you hit the endgame?
3. **Your Strengths** — What unfair advantages do you bring? Domain expertise, network, technical skills, existing audience?
4. **Your Constraints** — Time, money, team, geography. Be honest — the GTM plan must work within these limits.
5. **Success Milestones** — Break the endgame into 3-4 concrete checkpoints. What does progress look like at 30/90/180/365 days?
6. **What You're Willing to Do** — Sales calls? Content creation? Cold outreach? Public speaking? Not everything works for everyone. Name what you'll actually do.
7. **What You're NOT Willing to Do** — Equally important. If you hate cold calling, don't build a GTM plan that depends on it.

Ask the user direct questions for each section. Do not fill in answers based on assumptions. Use their `my-gtm-context.md` data as a starting point, but push for specifics.

Format the output as a clean one-page canvas with all 7 sections. Add a "Key Insight" at the bottom summarizing the one thing that should shape every GTM decision going forward.

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