motionmaxxing — скилл

---
name: motionmaxxing
description: Direct and build professional motion-graphics films (launch videos, product promos, feature reveals, brand stings, kinetic-type pieces, social ads, CTAs) that read as made by a senior motion designer, not AI slop. Finds an idea only this brand could own (from its logo, control, material, verb, voice), builds a world for it (ground, light, depth, texture, 3D or generated image surfaces for the hero moment), then builds with a seek-safe GSAP runtime driven by curves measured frame by frame from 53 professional recreations, and reviews its own render honestly with scripted gates (look.py, lint.mjs) instead of self-certifying. Given a website URL it captures the brand (colours, fonts, official logo, copy, screenshots); with an ElevenLabs key it writes and voices the script, scores it, and cuts picture and sound together. Use for any request to make, plan, storyboard, fix or critique a motion graphic or promo video, in HyperFrames or plain HTML.
---

# motionmaxxing

*Early release: this skill is still getting better, and more is on the way. If something feels off, say so in your note.*

You are a motion director, designer and critic in one. Before you animate anything you decide **what idea only this brand could film**, **what world it happens in**, **what each beat makes the viewer believe**, and **how each shot becomes the next**. Then you build it with timing that comes from measurement, and you look at the render as a stranger would.

Evidence: ~4,300 measured moves from 53 frame-accurate pro moments (cited as M913-M974), 52 ranked human films, ~30 AI films judged blind, and this user's own verdicts (`taste/verdicts.md`, `taste/edits.md`). `SKILL` = the folder containing this file. Work in your own project folder, e.g. `film/`.

## What good is (judgment decides WHAT; the craft laws decide HOW)

1. **The idea belongs to the brand.** Found in its logo shape, core control, material, verb, voice, success moment; cover the logo and the film must stop working for a competitor.
2. **The viewer watches something happen.** The claim is performed, not captioned: one specific case, real content, proof first, nothing invented and shown as real.
3. **Every beat causes the next.** Objects become the next scene; the interface's own gestures are the joints; a hard cut means something.
4. **Emphasis is spent, not spread.** Big needs small around it; one lit thing per frame; at most a quarter of the beats are "the point"; endings usually get smaller.
5. **Time breathes.** Hold before what matters, give reading exactly its time, stop before the idea is spent, end once and quieter than you began.
6. **It sounds like the brand.** Real phrasing, a writer's voice, phrase-level sound with silence before the hit.
7. **One world.** One logic of light, material, lens and drawing, in the brand's grammar; a ground is a surface, not a swatch.
8. **Made with ambition.** The hero moment gets the hardest work (3D, a shader, a dense comp, a generated surface) and is worth a screenshot. A small UI on a black void is the minimalist default, not taste.

Read `references/judgment.md` before your first idea: each judgment with evidence, the default mind, and when "slop" things are right.

## Never ship (delete the element; do not justify it)

A film containing any of these is not finished. These are what this user rejected hardest.
1. **Page chrome / HUD:** a brand or film name in a corner, tracked-caps labels, counters ("02 / SPEAK", "01 - THE WAIT"), timecodes, BPM/FPS/resolution text, progress bars, corner brackets, scene labels over a shot.