Скиллы продакт-менеджера

---
name: acquisition-channel-advisor
argument-hint: "[channel to evaluate]"
description: Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
intent: >-
  Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize channel mix for sustainable growth.
type: interactive
best_for:
  - "Deciding whether a paid or outbound channel deserves more budget"
  - "Comparing channel quality, payback, and scalability side by side"
  - "Making scale, test, or kill decisions with finance-backed reasoning"
scenarios:
  - "Should we keep investing in paid LinkedIn ads for enterprise leads?"
  - "Compare content marketing, outbound email, and partner referrals as acquisition channels"
  - "Help me decide whether to scale or kill our webinar acquisition channel"
theme: finance-metrics
estimated_time: "15-25 min"
---


## Purpose

Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize channel mix for sustainable growth.

This is not a channel strategy framework—it's a financial lens for channel evaluation that helps you avoid scaling unprofitable channels or killing channels with fixable problems. Use when deciding how to allocate marketing budget across channels.

## Input

**Works best with:** The acquisition channel you're evaluating (e.g., paid search, outbound SDR, partner referrals).
**Also useful:** Any metrics you already have — CAC, LTV, payback period, retention/NRR by channel — plus company stage and the decision on the table (scale, test, or kill).