SuperCMO Skills

---
name: generating-ad-videos
description: Makes a product ad video — a product showcase with no one on screen, or a story or lifestyle commercial where a presenter or actor plays a role in the brand's spot, with or without a voiceover. Use when the user wants a product ad, commercial, TV ad, brand film, or product-hero video. Not for a creator or customer sharing their own take on a product, like a review, unboxing, try-on or testimonial — that is generating-ugc-videos; not for a video with no product being sold — that is generating-videos.
license: Apache-2.0
metadata:
  version: "0.3.0"
  category: creative
  summary: "Produces a polished, cinematic product commercial in your brand's voice — a no-actor product showcase or an actor-led story ad, at any length. It storyboards every clip to hold your real product identical across cuts, writes the voiceover and casts the actor when the ad calls for one, then stitches it into one ready-to-run spot you approve step by step before anything expensive renders."
---

# Product ads

Turn a product into a finished commercial video. One flow, with two optional steps: a voiceover (on by default) and an actor (only where a person is on camera).

## Workflow

**The ad runs on `seedance-2.0-fast` unless the user named a model, and is delivered `9:16` unless the user explicitly asked for another ratio.**

### Step 1: Read what you have

- **A product image or URL** → hand it to `analyzing-products` for what the product is, how a person physically uses it, which parts open or move, and what must stay identical wherever it appears.
- **Run `image_analysis` on every image supplied**, not only the product — what each one shows, and whatever the product facts leave out.
- **What each image is for comes from the brief, not from its contents.** A person in a frame does not make it the presenter, and a second object does not make it a prop.
- **No product** → don't guess at one. It becomes the first thing Step 2 asks for.

### Step 2: Interview

**Skip this when the brief already settles the ad** — a clear product, a clear intent, a length.

Otherwise ask once, bundled into a single message, always with a free-text way out.

| Ask | When |
| --- | --- |
| **The product** — a link or a photo | Neither was supplied. Offer to wait for an upload; a photographed product beats a described one. |
| **How long** | The brief doesn't say. Offer 15s, 30s, 45s or 60s, and let them type their own. |
| **Whether a presenter or actor is on camera** | The brief doesn't say whether a person appears in the ad. |
| **Whether a voiceover carries it** | The brief doesn't say. The default is yes — a voiceover over the picture; they can pick music and effects only. Any words are always a voiceover, never spoken on camera. |

When the user waives questions, take 15s, no actor, a voiceover on, say in one sentence what you took, and keep going.