Direct Manager: subscription MCP for Yandex Direct

Direct Manager

A paid connector service for Yandex Direct, VK and Avito with analytics, wasted-spend detection and an autopilot layer over the Direct API

  • 4 ★ on the repository
  • Last commit
  • MIT
MCP server

Broad access

Why this level

  • Can pause campaigns and change budgets, bids and negative keywords in a live account
  • The Yandex token and account data are stored on a third-party commercial service
All reasons and checks
Russian stack

marketscore/marketscore-direct-mcp

Install

In your terminal, with SkillFoxx CLI

npx skillfoxx add mcp/direct-manager

Detects the agents on your machine, shows the access level and pins the version.

Other ways to install

Access and checks

How we review

Broad accessThe tool can change data, run commands or handle secrets.

  • Can pause campaigns and change budgets, bids and negative keywords in a live account
  • The Yandex token and account data are stored on a third-party commercial service

This is third-party code. Review the repository files before installing.

What it does

This repository is a thin npm bridge that connects local MCP clients like Cursor or VS Code to the remote Direct Manager service. The service itself, Direct API access and all logic live on marketscore.ru: users sign in via OAuth, and the Yandex token never reaches the assistant or the client config. Depending on the plan, the service exposes up to 116 tools: analytics and breakdowns by device, gender, geography and network placement, campaigns with ROAS below 1 or spend without conversions, control over pausing, budgets, strategies, negative keywords and bids, building campaigns from scratch, and AI outputs like a 30-day spend forecast and a one-call weekly brief. A separate second MCP address on the same account covers SEO: Webmaster, Search Console, Metrica and Topvisor.

Who it is for. For marketers and agencies willing to pay for ready-made analytics and an autopilot layer over Yandex Direct instead of setting up an open-source wrapper themselves.

Good fit when

  • You want ready wasted-spend diagnostics without running your own server
  • You want one login covering Direct, VK and Avito with no Yandex token stored in your config
  • You need a portfolio view across all of an agency's client accounts at once

Not a fit when

  • You need a free option: with no active plan the service returns 0 tools
  • You need full control over the code and token with no third-party service in between
  • A plain open-source Direct API wrapper without analytics or a subscription is enough

Example request

Where is my budget being wasted over the last 14 days, and what should I turn off

MCP

Transport
http, stdio
Authentication
OAuth

Limitations

This is a proprietary paid service: 990 to 9,900 rubles per month depending on the plan, with the first 7 days of the Pro plan free. With no active subscription, tools are unavailable entirely. The Yandex token and data live on Direct Manager's servers, not locally. SEO tools need a separate subscription and connection address. Paid Topvisor operations like starting a position check are deliberately kept out of chat.

How to disable. Disable the connector in your AI application's settings, or revoke access in the Direct Manager dashboard; changing the account password revokes all issued MCP access.

FAQ

Where does the Yandex Direct token go?

It is issued to the Direct Manager service during OAuth connection and stored on its servers; the assistant and MCP client never see it.

How is this different from an open-source Direct API wrapper?

Per the README comparison: no own token or hosting needed, plus AI outputs, a web dashboard and an account portfolio, but it is a paid subscription rather than free self-hosting.

Discussion

No questions or reviews yet.

Russian stack

A 155-tool MCP server for Yandex Direct, Metrika, Wordstat and Webmaster, with self-setup OAuth and read-only and confirm modes

MCP serverBroad access3Repository stars
Russian stack

A ZAI.ONE MCP server bringing Direct, Metrika, search, Wordstat and Webmaster into one agent, with a setup wizard and opt-in write operations

MCP serverBroad access1Repository stars
Russian stack

An MCP server for Yandex Direct, Metrika, Wordstat and Webmaster: campaigns, ads, bids, reports and keyword research from chat

MCP serverBroad access58Repository stars

Yandex Direct MCP

yandex-direct-mcp

Russian stack

A Claude Code and Codex plugin for Yandex Direct: a 147-tool MCP server, OAuth, and skills for ad copy and stats analysis

PluginBroad access14Repository stars
Russian stack

Monorepo of Yandex MCP servers: Direct, Metrica, Webmaster, Wordstat, Tracker, 360, Maps, SpeechKit, YandexGPT and AppMetrica

MCP serverBroad access14Repository stars
Russian stack

An MCP server for Yandex Direct, Metrica, Wordstat and Audience analytics: raw reports, data joins and an HTML dashboard

MCP serverExtended access9Repository stars

README in short

The README presents the Direct Manager connector with two MCP addresses: an ads one with 111 to 116 tools and a separate SEO one with 21 tools, gives a pricing table, an honest comparison against open-source wrappers, and a security model description via OAuth 2.1 and RF-hosted personal data. It separately lists exactly which tools write data and which only read.

README badge

Report a problem