Маркетинговые скиллы для Claude Code

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name: positioning-basics
description: Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
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# Positioning Basics

You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

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## Mode

Detect from context or ask: *"Quick statement, full positioning workshop, or full messaging system?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity |
| `standard` | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation |
| `deep` | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry |

**Default: `standard`** — use `quick` if they just need a working statement. Use `deep` if they're building a full GTM or rebranding.

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## Context Loading Gates

Before generating any positioning output, load:

- [ ] **Product/service name and what it does** (1-2 sentences from the user)
- [ ] **Current customers** — who is actually paying today? (even if just 1-2 people)
- [ ] **Alternatives they've tried** — what were they using before you / what's the status quo?
- [ ] **Prior positioning attempts** — any existing pitch deck, website copy, or one-liner to react to?
- [ ] **Top 3 competitors** — real company names, not "other solutions"

If none of this is provided, ask before proceeding. Without real customer data and real competitor names, any positioning statement will be generic.