Humblytics MCP

Humblytics MCP gives an agent live site analytics, funnels and A/B tests plus 12 marketing skills for finding conversion problems.

  • 85 ★ on the repository
  • Last commit
MCP serverOfficial

Extended access

Why this level

  • An account-level API key opens data of all your sites.
  • The `create_split_test` tool starts an A/B test immediately after the call.
All reasons and checks

humblytics/humblytics-marketing-skills

Install

In your terminal, with SkillFoxx CLI

npx skillfoxx add mcp/humblytics-mcp

Detects the agents on your machine, shows the access level and pins the version.

Other ways to install

Access and checks

How we review

Extended accessThe tool runs code or makes network calls and only reads external data.

  • An account-level API key opens data of all your sites.
  • The `create_split_test` tool starts an A/B test immediately after the call.

This is third-party code. Review the repository files before installing.

What it does

The Humblytics cloud MCP server exposes 37 tools of the service API: traffic summaries, trends, realtime visitors, page breakdowns, click maps and form analytics. The agent builds funnels and gets suggestions for them, picks experiments, creates A/B tests and reads their results. Through managed connectors it reads Google Ads and Meta data: campaigns, daily insights and creatives, and attribution links ad spend with Stripe conversions. The server also serves 12 marketing skills as prompts: conversion optimization, test generation, heatmap analysis, funnel reports, copywriting, emails and more. The same skills live in `skills/` as Markdown and work without the server.

Who it is for. Marketers and site owners on Humblytics who want to review analytics and run experiments straight from Claude Code or Cursor.

Good fit when

  • You need to know which pages lose the most visitors this week.
  • A pricing page needs an A/B test suggested from scroll and click data.
  • Meta and Google ad spend must be matched with revenue from Stripe.
  • The signup funnel dropped and must be reviewed step by step with recommendations.

Not a fit when

  • You have no Humblytics account on the Plus plan or higher: the server does not work without an API key.
  • You only need copywriting help: the standalone skills in `skills/` work with no connection.
  • You want to manage ad campaigns by writing: Google Ads and Meta connectors are read-only.

Example request

What pages are losing the most visitors this week? Suggest an A/B test for my pricing page based on current scroll and click data.

MCP

Transport
http
Authentication
API key

Environment variables

HUMBLYTICS_API_KEY required, secret
API key from Dashboard, Utilities, API. Account-level.
HUMBLYTICS_PROPERTY_ID
Optional site `propertyId` for the `X-Humblytics-Property-Id` header.

Limitations

A Humblytics account on the Plus plan or higher and an API key from Dashboard, Utilities, API are required. The key is account-level and covers all your sites, so store it in an environment variable and keep it out of `CLAUDE.md` and the repository. The `create_split_test` tool starts a test immediately, so the agent must present recommendations first. The ad connectors read data, campaigns can be managed separately with the official `meta ads` CLI, and the authors advise against direct access through an unapproved Meta app.

How to disable. Remove the connection with `claude mcp remove humblytics` or the entry in `.cursor/mcp.json`, then revoke the API key in the Dashboard.

FAQ

How do I connect Humblytics to Claude Code?

Run `claude mcp add humblytics --transport http https://mcp.humblytics.com/v1 --header "Authorization: Bearer $HUMBLYTICS_API_KEY"`. Get the key in Dashboard, Utilities, API.

How do I connect it to Cursor and VS Code?

Add the server to `.cursor/mcp.json` or `.vscode/mcp.json` with the `https://mcp.humblytics.com/v1` URL and the `Authorization: Bearer <key>` header.

What if I have several sites?

Call `list_properties` first to get the `propertyId` and pass it in calls. Or set the `X-Humblytics-Property-Id` header for the whole connection.

Is the server needed for the skills?

No, the 12 skills live in `skills/` as Markdown. Five live-data skills use the MCP and the other seven work without any connection.

How do I verify the connection?

Ask the agent to list the `humblytics` server tools and call `get_traffic_realtime` with no arguments. If no tools appear, check the key variable and reload the client.

Discussion

No questions or reviews yet.

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Comparison with similar tools

Cards that share the main search query, and how they differ.

ToolOfficialAuthenticationRepository starsMain difference
Humblytics MCP (this card)yesAPI key85
Google Analytics MCPnoAPI key244reads Google Analytics data; Humblytics adds experiments, click maps and ad attribution
Marketing Skills for AI agentsno59,933marketing skills without analytics; here five skills work with live service data

README in short

The server stores nothing and the key is passed in a header on every request. The skills follow the Agent Skills spec and work in Claude Code, Cursor, Windsurf and Cline.

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