Positioning

Install

/plugin marketplace add Gerstep/positioning-plugin
/plugin install positioning@positioning-plugins

This is third-party code. Review the repository files before installing.

What it does

On /positioning the agent asks about ten questions one at a time, each requiring a single choice. Meanwhile it researches competitors and shows what they all say and what none of them say. The result is a positioning statement under 30 words, message architecture, a category decision, a brand archetype and three dated proofs for the next 90 days. With several co-founders the skill compiles their answers, surfaces contradictions and forces decisions.

Who it is for. Startup founders and product teams who need to articulate positioning quickly and agree on it.

Example request

/positioning

Limitations

Competitor research depends on the agent's web access and is skipped without it. Claims that cannot be verified are rewritten as dated commitments. Materials and examples are in English.

How to disable. Remove the plugin via /plugin in Claude Code or in Codex plugin settings.

Security check

• Markdown instructions, writes files only into the positioning/ folder

README in short

The plugin walks a founder through a short choice session: category, target customer and who to ignore, value, positioning statement, a memorable phrase, archetype and 90-day proofs. At the end the agent fact-checks the statement like a skeptical customer. Each co-founder runs the session separately, then answers are compiled. Installation is documented for Claude Code, Cowork and Codex, and the skill follows the Agent Skills spec. MIT license.

SKILL.md

---
name: positioning
description: Run a 15-minute forced-choice positioning session for a startup. Pick a category path (compete, reframe, or create), decide who you serve and who you ignore, write a positioning statement under 30 words, find the mind-virus phrase, choose a brand archetype, and plan a 90-day window of proof. Each co-founder runs it solo; the skill then compiles all answers, surfaces contradictions, and forces decisions. Use when a company needs positioning, messaging, category strategy, a value proposition, or founder alignment on "why us".
license: MIT
metadata:
  author: "Stepan Gershuni, cyber.fund"
  version: "2.0.0"
---

# Positioning

A 15-minute forced-choice session that produces a positioning statement and the
artifacts a startup needs to hold a position: message architecture, mind virus,
compass, ignore list, worldview, archetype, and a 90-day proof plan.

Position or be positioned. If you don't pick a category, you will be assigned
one. The market's default setting is disbelief, so competition has shifted from
making claims to surviving verification. This skill forces the choices, then
makes every claim either provable today or a dated bet.

## Operating rules (read first)

**Questions.** If an interactive question tool is available (for example
AskUserQuestion in Claude Code or Cowork), use it for every forced choice.
Otherwise ask in plain text: one question at a time, numbered options, wait for
the answer. Never stack questions in plain-text mode.

**Forced choice.** No "all of the above". Gut answers over polished answers —
tell the user 30 seconds per question is enough. The pain of choosing is the
exercise.

**Time.** The session targets 15 minutes total. Never block on research; never
loop. Phase budgets are in the session script. If research has not returned by
the statement phase, proceed without it and mark the pack "research pending".

**Research.** If a subagent tool is available, launch research in the
background during setup. If only web search is available, run a few quick
searches inline between phases. If there is no web access, skip research and
say so in the output. Never invent competitors.

**Files.** All artifacts live in `positioning/` under the current working
directory (create it if needed). Never overwrite another founder's answers
file.

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