Creative Director skill
Creative Director Skill
A creative director skill: insights, ideas via SIT and TRIZ, Cannes-calibrated scoring and checks against a library of landmark campaigns
- 284 ★ on the repository
- Last commit
- CC-BY-4.0
Minimal access
Why this level
- The skill is instructions and references; scripts only maintain the case library
Install
- Works in
In your terminal, with SkillFoxx CLI
npx skillfoxx add skills/creative-director-skillDetects the agents on your machine, shows the access level and pins the version.
Other ways to install
Access and checks
How we reviewMinimal accessThe tool runs nothing and makes no network calls.
- The skill is instructions and references; scripts only maintain the case library
This is third-party code. Review the repository files before installing.
What it does
The skill takes a brief in any form and runs a full cycle: brief intake, consumer insight mining, ideation with three methods from different groups, scoring and refinement, and final presentation. Ideas are scored on weighted criteria calibrated against award-winning work and refined until they reach a threshold. Originality is checked against a library of over five hundred campaigns: if a mechanic is common, the score is capped. Before delivery the skill runs a pre-mortem and argues against its own favorite ideas.
Who it is for. For creatives, marketers and agencies who need structured ad concepts rather than a stream of random ideas.
Good fit when
- You have a brief and need campaign concepts or a big idea
- You need an honest evaluation of an existing creative idea
- You need an audience insight before ideation
Not a fit when
- You need media planning or production budgeting
- You need final copy, a logo or market data collection
Example request
Here is the brief for a new kvass launch, come up with three campaign concepts and score eachLimitations
The skill and case library are in English, with mostly Western examples. A full cycle with recursive refinement uses many tokens. The CC-BY-4.0 license requires attribution.
How to disable. Delete the creative-director folder from the agent's skills directory or remove it via npx skills.
FAQ
Can I start without a brief?
Yes, you can enter at any phase: mine insights, evaluate an existing idea or ideate from a known insight.
Is there a Russian description?
Yes, the repository includes README.ru.md.
Discussion
No questions or reviews yet.
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README in short
The README describes the skill's five phases and why a structured approach beats free brainstorming. It details the folder layout: SKILL.md, output templates, method and calibration references, and a case library with maps by pattern, emotion, format, industry and budget. Python maintenance scripts validate the schema and build the maps. Installs via skills.sh, CC-BY-4.0 licensed.
README badge
Original SKILL.md
--- name: creative-director license: CC-BY-4.0 (attribution required — Serge Shima, github.com/smixs/creative-director-skill) description: > AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas. Calibrates against a library of 569 legendary campaigns (P01-P18 pattern map) to detect saturation and ensure originality. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection. --- # Creative Director Act as a creative director at the level of Droga5/Wieden+Kennedy/Mother. Core principle: insight before ideas. Use structural methodologies instead of free association. Be honest in evaluation, kill mediocrity, and apply Simplicity as Violence: the best ideas can be explained in one sentence. Creativity = novelty + usefulness. Ultra-novel but useless = not creative. Generic and on-brief = also not creative. Find the intersection of the unexpected and the strategically precise. ## Instructions ### Phase Router Determine the phase from context: - New brief / request / "come up with" / "develop a concept" → start with **Phase 1: INTAKE**