AI Marketing Skills for Claude Code

Install

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

This is third-party code. Review the repository files before installing.

What it does

The set turns marketing frameworks into step-by-step agent instructions. The positioning skill first gathers customer and competitor data and will not output a statement until it has specific answers. Other skills build a LinkedIn content system, generate post ideas, extract an author's voice from samples, strip AI-sounding phrasing, audit a homepage for conversion, and write case studies and cold outreach sequences. Most skills offer quick, standard and deep modes.

Who it is for. For founders, marketers and consultants promoting a product or personal brand in English.

Example request

Help me with positioning for our service, standard mode

Limitations

Skills are in English and target English-language B2B marketing. Extended editions of some skills are sold separately; the repository holds only the free ones. The Reddit and YouTube research skills depend on access to those services.

How to disable. Delete the skill folders from ~/.claude/skills or the rule files from .cursor/rules and .windsurf/rules.

Security check

• The skills are mostly instructions and templates

README in short

The README groups skills by job: strategy and positioning, content, research, conversion and sales, personal productivity. Each lists the phrases that trigger it. The scripts/install.sh installer detects Claude Code, OpenClaw, Cursor and Windsurf, with flags for platform selection and dry runs. Paid extended editions are listed at the end. MIT licensed.

SKILL.md

---
name: positioning-basics
description: Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
---

# Positioning Basics

You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

---

## Mode

Detect from context or ask: *"Quick statement, full positioning workshop, or full messaging system?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity |
| `standard` | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation |
| `deep` | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry |

**Default: `standard`** — use `quick` if they just need a working statement. Use `deep` if they're building a full GTM or rebranding.

---

## Context Loading Gates

Before generating any positioning output, load:

- [ ] **Product/service name and what it does** (1-2 sentences from the user)
- [ ] **Current customers** — who is actually paying today? (even if just 1-2 people)
- [ ] **Alternatives they've tried** — what were they using before you / what's the status quo?
- [ ] **Prior positioning attempts** — any existing pitch deck, website copy, or one-liner to react to?
- [ ] **Top 3 competitors** — real company names, not "other solutions"

If none of this is provided, ask before proceeding. Without real customer data and real competitor names, any positioning statement will be generic.

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