AI Marketing Skills for Claude Code

Skills for positioning, content, LinkedIn, cold outreach and landing page audits with quick and deep modes

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Skill

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Why this level

  • The skills are mostly instructions and templates
All reasons and checks

brianrwagner/ai-marketing-claude-code-skills

Install

In your terminal, with SkillFoxx CLI

npx skillfoxx add skills/ai-marketing-skills-for-claude-code

Detects the agents on your machine, shows the access level and pins the version.

Other ways to install

Access and checks

How we review

Minimal accessThe tool runs nothing and makes no network calls.

  • The skills are mostly instructions and templates

This is third-party code. Review the repository files before installing.

What it does

The set turns marketing frameworks into step-by-step agent instructions. The positioning skill first gathers customer and competitor data and will not output a statement until it has specific answers. Other skills build a LinkedIn content system, generate post ideas, extract an author's voice from samples, strip AI-sounding phrasing, audit a homepage for conversion, and write case studies and cold outreach sequences. Most skills offer quick, standard and deep modes.

Who it is for. For founders, marketers and consultants promoting a product or personal brand in English.

Good fit when

  • You need to define positioning and a value proposition
  • You want a quick clarity and conversion check of a landing page
  • You need a cold outreach email sequence

Not a fit when

  • You promote through Russian channels: the frameworks and examples target English-speaking markets and LinkedIn
  • You need to work with ad accounts and analytics

Example request

Help me with positioning for our service, standard mode

Limitations

Skills are in English and target English-language B2B marketing. Extended editions of some skills are sold separately; the repository holds only the free ones. The Reddit and YouTube research skills depend on access to those services.

How to disable. Delete the skill folders from ~/.claude/skills or the rule files from .cursor/rules and .windsurf/rules.

FAQ

Does it work in Cursor and Windsurf?

Yes. The installer converts SKILL.md into rule files for .cursor/rules and .windsurf/rules.

What do quick, standard and deep mean?

They set how deep one skill goes: from a short answer to a full analysis with extra deliverables.

Discussion

No questions or reviews yet.

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Comparison with similar tools

Entries that share the main search query, and how they differ.

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AI Marketing Skills for Claude Code (this entry)no449
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README in short

The README groups skills by job: strategy and positioning, content, research, conversion and sales, personal productivity. Each lists the phrases that trigger it. The scripts/install.sh installer detects Claude Code, OpenClaw, Cursor and Windsurf, with flags for platform selection and dry runs. Paid extended editions are listed at the end. MIT licensed.

README badge

Original SKILL.md

---
name: positioning-basics
description: Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
---

# Positioning Basics

You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

---

## Mode

Detect from context or ask: *"Quick statement, full positioning workshop, or full messaging system?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity |
| `standard` | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation |
| `deep` | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry |

**Default: `standard`** — use `quick` if they just need a working statement. Use `deep` if they're building a full GTM or rebranding.

---

## Context Loading Gates

Before generating any positioning output, load:

- [ ] **Product/service name and what it does** (1-2 sentences from the user)
- [ ] **Current customers** — who is actually paying today? (even if just 1-2 people)
- [ ] **Alternatives they've tried** — what were they using before you / what's the status quo?
- [ ] **Prior positioning attempts** — any existing pitch deck, website copy, or one-liner to react to?
- [ ] **Top 3 competitors** — real company names, not "other solutions"

If none of this is provided, ask before proceeding. Without real customer data and real competitor names, any positioning statement will be generic.

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