Goose Skills

A large growth and GTM skill library: ads, social, content, SEO, lead generation and competitor research

SkillHigh risk

gooseworks-ai/goose-skills

Install

npx gooseworks install --all
npx gooseworks login

Installs the catalog into all detected agents and opens browser sign-in.

This is third-party code. Review the repository files before installing.

What it does

The library gives agents ready workflows for growth work. Skills research brand, audience and competitors, pull ads from Meta and Google ad libraries, analyze creator profiles and comments, and check ad to landing page match and platform policy. It also generates ad creatives, images, video and voiceovers via fal and ElevenLabs, runs SEO analysis, finds and enriches leads and drafts outreach. The catalog installs with one gooseworks CLI command and is invoked via /gooseworks.

Who it is for. For marketers, social media managers and founders running product growth with an agent.

Good fit when

  • You need a quick teardown of competitor ads and social presence
  • You need a batch of ad creatives from a reference
  • You need to build and qualify a prospect list

Not a fit when

  • You work with Yandex Direct, VK and Russian platforms: skills target Western services
  • You are not ready to use a paid external service

Example request

/gooseworks analyze three competitors' Meta ads and suggest five test ideas

Limitations

Skills and CLI are MIT licensed, but data requests go through the paid GooseWorks API: you need to sign in and have credits. Third-party provider keys are held on GooseWorks servers. Installing the whole catalog adds many skills to the agent's context.

How to disable. Remove the installed gooseworks skills from the agent directory and delete the token file ~/.gooseworks/credentials.json.

Security check

  • Runs local scripts and sends requests through a third-party paid API
  • Uses an account token and spends credits
  • Some workflows prepare and run outreach

README in short

The README suggests pasting a ready install prompt into the agent or running CLI commands manually. It describes the Brand Growth collection across research, analysis, creation and iteration, plus commands for catalog search, credits and updates. The catalog spans ads, SEO, leads, outreach, content, research, competitive intel, monitoring, social and brand. A security section explains where scripts run and keys are stored. Code is MIT, the API is paid.

FAQ

Is it free?

The skill code is free, but the GooseWorks API that serves the data is paid and credit-based.

Does it install an MCP server?

Only if you explicitly run gooseworks install --mcp; it is off by default.

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