PMM Skills
A product marketing skill set from customer research and positioning to launch, with shared context and approval steps.
- 54 ★ on the repository
- Last commit
- MIT
Minimal access
Why this level
- Conclusions depend on source materials, and assumptions must be checked before publishing.
Install
- Works in
In your terminal, with SkillFoxx CLI
npx skillfoxx add skills/pmm-skillsDetects the agents on your machine, shows the access level and pins the version.
Other ways to install
Access and checks
How we reviewMinimal accessThe tool runs nothing and makes no network calls.
- Conclusions depend on source materials, and assumptions must be checked before publishing.
This is third-party code. Review the repository files before installing.
What it does
PMM Skills ties product marketing skills into a connected system: customer research, win and loss analysis, competitive intelligence, segmentation and ICP, positioning, a messaging framework, pricing and packaging, launch planning, sales materials, website copy, emails and paid campaigns. One skill's output feeds the next because shared company context lives in the `_shared/` folder. The skills separate evidence, interpretation, assumptions and gaps, and check finished material against one source of truth. Changes to approved positioning and messaging require human approval. Installation is by copying: clone the repository and copy the `skills/*` folders into `.claude/skills` or `.agents/skills`.
Who it is for. Product marketers and teams using AI for structured work from research through launch and review.
Good fit when
- Customer interview results are synthesized into insights and objections for positioning.
- Before a launch you must build the plan and sales materials and check readiness.
- Website and email copy is checked against the company's approved messaging.
- Competitors are profiled and market signals are tracked.
Not a fit when
- You need one quick text with no company context, since the skills build on a shared source of truth.
- The team is not ready for human approval of positioning, which the system requires for changes.
- You need analytics or ad-account tools, as the skills provide workflows rather than integrations.
Example request
Use product-marketing-context: build context from these materials, inventory the sources, assess readiness and separate evidence, assumptions and gaps.Limitations
The skills work with the materials you give them, so conclusions depend on the inputs, while assumptions are marked and need checking. Key decisions on positioning and messaging stay with a person. With `cp -R`, matching files are replaced, so check installed skills and `_shared/` before copying. The repository has eval and audit folders where the authors describe system checks. No integrations with external services are stated in the README.
How to disable. Delete the copied skill folders and `_shared/` from `.claude/skills` or `.agents/skills`, and remove the cloned `PMM-Skills` folder.
FAQ
Which skill should I start with?
With `product-marketing-context`, which builds the context and checks readiness. The other skills rely on it.
What is kept in `_shared/`?
Shared company context and agreed decisions, so one skill's output passes to the next without losing approved strategy.
Who approves positioning?
A person. The skills do not accept changes to approved positioning and messaging without their approval.
Which agents does it suit?
Claude Code and Codex: folders are copied into `.claude/skills` or `.agents/skills` respectively.
What are the evals and audits?
The `evals/` and `audits/` folders hold system check results, calibration and findings. They help judge how well the set performs.
Discussion
No questions or reviews yet.
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README in short
The README explains the set's tasks, a copy-based quick start, a capability map, the shared context and approval scheme, example workflows and checks.