GTM Skills
A library of go-to-market skills: prospecting, research, outreach, signals, pipeline and RevOps, one skill per playbook
- 237 ★ on the repository
- Last commit
- MIT
Minimal access
Why this level
- The skills are instructions and run nothing, but an agent can write emails and work with CRM through your connections following them.
Install
- Works in
In your terminal, with SkillFoxx CLI
npx skillfoxx add skills/swan-gtm-gtm-skillsDetects the agents on your machine, shows the access level and pins the version.
Other ways to install
Access and checks
How we reviewMinimal accessThe tool runs nothing and makes no network calls.
- The skills are instructions and run nothing, but an agent can write emails and work with CRM through your connections following them.
This is third-party code. Review the repository files before installing.
What it does
The repository collects sales and marketing skills for AI agents written by GTM community practitioners and curated by the company Swan. Each skill sits in an author folder as an ordinary `SKILL.md` with optional references under `references` and a Swan platform layer in `swan.md`. Skills are written in domain verbs such as "check the CRM" or "load the target customer profile" and avoid naming specific services, so they fit any stack. Categories and tags live in the file header while the folder name remains the permanent identifier. The library can be browsed on gtmskills.com. Install goes through `npx skills`: one skill, everything from one author or the whole library with an interactive picker. The `-a` flag targets a specific agent. There is also a submission flow for your own skill: the agent interviews you, packages the playbook and opens a PR or an issue.
Who it is for. Sales reps, marketers and founders who want to give an agent ready playbooks for prospecting, outreach and pipeline analytics.
Good fit when
- A cold outreach campaign follows a practitioner playbook, for example `reach-out`.
- Before a call you need company research and a list of buying signals.
- A RevOps team needs skills for CRM cleanup and pipeline review.
- You are a sales expert and want to publish your playbook as a skill through an agent.
Not a fit when
- You need a ready tool wired to CRM and email: the skills describe the workflow and your agent runs it with your connections.
- You look for one vetted set from one vendor: the library gathers work from many authors.
- The tasks have nothing to do with sales and marketing.
Example request
Install the `reach-out` skill from `swan-gtm/gtm-skills` and draft an email sequence for the companies listed in the file.Limitations
Skills are generic and not tied to services, so connecting to CRM, a contact database and email stays with your agent and its tools. The `swan.md` layer with execution inside the Swan platform matters only to users of that platform. Quality and depth depend on each skill author: the library merges the work of dozens of authors, checked by the `node tools/validate.mjs` validator and human review. Outreach to contact lists falls under personal data and advertising rules, which the person running the campaign must follow.
How to disable. Delete the needed skill folders from the agent skills directory or remove them with the `npx skills` manager.
FAQ
How do I install one skill from the library?
Run `npx skills add swan-gtm/gtm-skills --skill reach-out`, with the skill name after the flag.
How do I install everything from one author?
Run `npx skills add swan-gtm/gtm-skills/skills/ido-goldberg`; the path points to the author folder.
How do I see the list of skills?
Add `--list` to the install command or open gtmskills.com.
Which agents do the skills work with?
Claude Code, Cursor, Codex, Claude Desktop and 70 more agents: a skill is a plain `SKILL.md`. Choose the agent with `-a`, for example `-a claude-code`.
How do I add my own skill?
Give the agent the link to the repository `AGENTS.md`: it interviews you, packages the playbook and opens a PR or an issue without git work on your side.
Discussion
No questions or reviews yet.
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Comparison with similar tools
Cards that share the main search query, and how they differ.
| Tool | Official | Repository stars | Main difference |
|---|---|---|---|
| GTM Skills (this card) | no | 237 | |
| ColdIQ GTM Skills | no | 319 | ColdIQ GTM Skills is written by one team, while here are skills from many practitioner authors in a shared format. |
| GTM Skills by Explorium | yes | 358 | GTM Skills from Explorium rely on that service data, while here skills are not tied to specific tools. |
README in short
The README covers installation through `npx skills`, the author folder layout and the submission steps. MIT license, attribution stays with the skill creator, and the author profile lives in `author.md`.