Yandex Direct Skill

Install

npx skillfoxx add skills/yandex-direct-skill

npx skills add silverov/yandex-direct-skill --skill direct -a claude-code -y

npx skills add silverov/yandex-direct-skill --skill direct -a cursor -y

npx skills add silverov/yandex-direct-skill --skill direct -a github-copilot -y

npx skills add silverov/yandex-direct-skill --skill direct -a codex -y

npx skills add silverov/yandex-direct-skill --skill direct -a gemini-cli -y

npx skills add silverov/yandex-direct-skill --skill direct -a cline -y

npx skills add silverov/yandex-direct-skill --skill direct -a roo -y

npx skills add silverov/yandex-direct-skill --skill direct -a opencode -y

cp -r yandex-direct ~/.claude/skills/

This is third-party code. Review the repository files before installing.

What it does

The skill gives an agent commands for Yandex Direct through the REST API v5: account audits, a campaign list, campaign creation with ad groups and ads, keyword and negative-keyword management, CTR, CPC and spend reports, optimization suggestions and budget analysis. The audit runs 55 checks across six categories (conversions and Metrika, wasted spend, account structure, keywords, ads, settings and targeting); a weighted score turns into an A-F grade. The kit includes reference docs with Russian market CTR, CPC and CVR benchmarks and a bidding-strategy decision table.

Who it is for. For PPC specialists and marketers running Yandex Direct campaigns who want to hand the routine work to an agent.

Example request

Audit my Yandex Direct account and show me what is wasting budget

Limitations

You need your own Direct API access and OAuth token, issued by Yandex on request. Credentials are stored in a plain JSON file on disk, and file permissions have to be restricted manually. The project is young and built around one agency's own case, with no formal releases or tests. The integration scripts are written in bash for a Unix environment.

How to disable. Delete the yandex-direct folder from your agent's skills directory, for example ~/.claude/skills/yandex-direct.

Security check

• Can create and change campaigns, bids and ads in a real ad account
• Spends ad budget through the API, so an agent mistake causes real charges

README in short

The README presents the skill as the first open source Yandex Direct tool for AI agents, built for OpenClaw and compatible with Claude Code. It lists eight commands, a 55-check audit structure across six weighted categories, Russian market CTR, CPC and CVR benchmarks, and setup steps: applying for API access, getting an OAuth token, saving credentials and copying the skill folder. The authors say they built it in one evening to set up their own campaigns and ran the audit on their own account. MIT license.

SKILL.md

---
name: direct
description: >
  Yandex Direct (API v5) advertising audit, management, and optimization.
  Full account audits, campaign management, keyword operations, reporting,
  budget analysis, and optimization recommendations for Russian market PPC.
  Triggers on: "Яндекс Директ", "Yandex Direct", "директ", "РСЯ", "YAN",
  "direct audit", "direct campaigns", "direct report", "direct optimize".
argument-hint: "audit | campaigns | create | keywords | report | optimize | budget | negative"
allowed-tools:
  - Read
  - Grep
  - Glob
  - Bash
  - WebFetch
---

# Yandex Direct — PPC Audit & Management (API v5)

Full-cycle Yandex Direct management: account audits, campaign CRUD, keyword
management, reporting, optimization, and budget analysis.

## Quick Reference

| Command | What it does |
|---------|-------------|
| /direct audit | Full account audit (all campaigns), scoring 0-100 |
| /direct campaigns | List campaigns with statuses and key metrics |
| /direct create | Create campaign (Search/YAN) with ad groups, keywords, ads |
| /direct keywords | Keyword management (list, add, update bids, pause) |
| /direct report | Performance stats (CTR, CPC, conversions, spend) |
| /direct optimize | Optimization recommendations (pause losers, adjust bids) |
| /direct budget | Budget spend analysis and forecasting |
| /direct negative | Negative keyword management (campaign & shared sets) |

Related