Brand Skills plugin
Brand Skills takes an agent from idea to brand: name, positioning, voice and a brand book in 16 skills, saved to brand.yaml
- 75 ★ on the repository
- Last commit
Minimal access
Why this level
- The skills write and read brand files in the project, and name and domain searches go through the agent's own abilities
Install
- Works in
In your terminal, with SkillFoxx CLI
npx skillfoxx add plugins/brand-skillsDetects the agents on your machine, shows the access level and pins the version.
Other ways to install
Access and checks
How we reviewMinimal accessThe tool runs nothing and makes no network calls.
- The skills write and read brand files in the project, and name and domain searches go through the agent's own abilities
This is third-party code. Review the repository files before installing.
What it does
A set of 16 open skills builds a brand inside the agent. The agent sees one entry skill, `brand`, which takes about 50 tokens per session and routes a request to the right one of the rest. The `naming` skill generates 30 to 50 metaphor-driven names, filters them and checks prior art and domain availability. The chain then goes stage by stage. `brand-context` captures the brand DNA, `brand-strategy` gives heart, archetype and values, `brand-architecture` decides standalone or sub-brand, `brand-positioning` builds a competitor map and a position, and `target-audience` describes the audience and its language. `brand-identity` writes a visual identity brief: logo direction, color, type. `brand-voice`, `brand-messaging` and `brand-story` set tone, taglines and story, `brand-guidelines` assembles the brand book, and `brand-audit` and `rebranding` check and update an existing brand. The result is saved as a versioned `brand.yaml` folder with `naming.md`, `voice.md`, `guidelines.md` and more. A `brands/registry.yaml` registry tracks several brands. The `brand-mod` skill carries a finished brand into Claude Code: it styles the terminal and desktop app spinner, previewing everything in HTML first. English and Latin American Spanish are supported.
Who it is for. Founders, indie developers and agencies who need a brand for a product and a consistent package from the name to a brand book without weeks of freelancer work.
Good fit when
- You need a product name, domain and similar-mark checks and a shortlist of finalists
- The brand exists but has no voice or messaging, and you need tone, taglines and a vocabulary
- A designer needs a visual identity brief with logo direction, palette and type
- You need an audit of an existing brand across six dimensions and a relaunch plan
Not a fit when
- You need ads, channels and a growth plan: the set covers brand creation only
- You need a finished vector logo: the skills produce a brief for a designer
- The whole project is run in Russian: the skills target English and Spanish
Example request
Find a name for a time tracking service for freelancers, check domain availability and write positioning and voice into brand.yamlLimitations
- The set covers brand creation, with no advertising, channels or growth, and says so directly.
- Name checks for prior art and domains rely on the agent's search abilities and do not replace a legal trademark search.
- A single skill installed with `-s` must be invoked by hand with a command like `/naming`, and automatic routing works only when the whole set is installed.
- The `brand-mod` skill works only in Claude Code.
How to disable. Remove the plugin with claude plugin uninstall brand-skills@brand-skills or delete the skill folders from `.claude/skills/`. Brand folders with `brand.yaml` stay in the project as ordinary files.
FAQ
How do I install Brand Skills?
Run `npx skills add cofoundy/brand-skills` for any of 70-plus agents, or `/plugin marketplace add cofoundy/brand-skills` and `/plugin install brand-skills@brand-skills` in Claude Code. One skill installs with the `-s naming` flag.
What is brand.yaml?
The manifest of a brand folder: name, one-liner, status, archetype and a list of artifacts that exist. Beside it sit `context.md`, `naming.md`, `strategy.md`, `identity.md`, `voice.md` and `guidelines.md`.
How does the skill pick a name?
`naming` generates 30 to 50 metaphor-driven candidates, filters them, checks prior art and availability and keeps vetted finalists. It avoids thesaurus-style mashups.
What does brand-mod do?
It styles the Claude Code terminal and desktop app with your brand colors, words and logo as a spinner. Everything previews in HTML first, and nothing ships to Claude Code without your approval.
Is Russian supported?
The README states English and Latin American Spanish. Russian is not claimed, though skills remain text and a Russian result depends on your request.
Discussion
No questions or reviews yet.
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Comparison with similar tools
Cards that share the main search query, and how they differ.
| Tool | Official | Repository stars | Main difference |
|---|---|---|---|
| Brand Skills (this card) | no | 75 | |
| Brand Building Skills | no | 870 | a set of brand-building skills with no naming with domain checks and no brand.yaml package |
| Brand Identity Skill | no | 388 | a visual identity skill with no strategy, voice or naming |
README in short
The README promises to turn an idea into a real brand inside the agent and shows the install command at once. It introduces the new brand-mod, then the benefits: a name that avoids slop, a full identity, a brand book and saving as brand.yaml. Three install ways cover npx skills, a Claude Code plugin and local use. A brand-genesis pipeline diagram and a table of 16 skills, a section on packages and the registry, Latin American localization and credits to predecessor projects finish the page.