Marketing Research Skill
Marketing research skill: competitors, a customer avatar, market awareness and four full value propositions.
- 63 ★ on the repository
- Last commit
- Apache-2.0
Minimal access
Why this level
- The skill only runs a dialogue and writes text; it takes no actions in the system.
Install
- Works in
In your terminal, with SkillFoxx CLI
npx skillfoxx add skills/marketing-research-skillDetects the agents on your machine, shows the access level and pins the version.
Other ways to install
Access and checks
How we reviewMinimal accessThe tool runs nothing and makes no network calls.
- The skill only runs a dialogue and writes text; it takes no actions in the system.
This is third-party code. Review the repository files before installing.
What it does
Marketing Research Skill walks Claude through a deep research sequence before any ad copy is written. It triggers on phrases such as "research my product" or "profile my avatar" and opens with a five-question interview about product, features, customer, competitors and stage. Six modules follow: competitor analysis with a comparison table, the product and a unique mechanism name, an avatar with six desires and six problems, market awareness stages, four full value propositions and three or four psychological reframes. Output is tabular, and the writing rules ban em dashes and parentheticals.
Who it is for. Founders, marketers and copywriters who must understand the market and the customer before the first line of ad copy.
Good fit when
- Before launch you need a competitor map and an unclaimed position.
- A copywriter is handed a customer profile with desires, problems and the main conflict.
- A founder compares several value statements and wants the strongest.
- A marketer prepares landing-page material and checks the market awareness stage.
Not a fit when
- You need finished ad copy rather than research.
- The research must rest on live web data: the skill does not collect it.
- The market is so narrow that there are no competitors.
Example request
Research my booking service for craftspeople: interview first, then competitors and the customer avatar.Limitations
The skill works only from what the user says in the interview and does not search the web itself. The accuracy of the avatar and competitor analysis depends on how complete the answers are. There is a single `SKILL.md` and few sample outputs. The README still has a template placeholder instead of an author name. In Claude.ai code execution and file creation must be enabled in settings, or the skill upload will not work.
How to disable. Delete the `~/.claude/skills/marketing-research` folder or switch the skill off in Claude.ai settings.
FAQ
How does the skill trigger?
On phrases such as "research my product", "competitor analysis" or "develop my value proposition". No explicit call is needed.
Does it work on the Claude website?
Yes. Download `marketing-research.skill` from Releases, enable code execution in settings and upload the file in the skills section.
What is the output?
Tables for every module: competitor comparison, a master avatar table, awareness stages, a value proposition usage matrix and priority copy angles.
Can it be used without installing?
Yes. Paste the contents of `marketing-research/SKILL.md` at the start of any conversation as instructions.
Can the writing rules be changed?
Yes: edit `SKILL.md`, then re-upload the skill or copy the file into your skills directory. The no-em-dash and no-parenthetical rules are written there.
Discussion
No questions or reviews yet.
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README in short
The skill runs research in modules from competitors to psychological reframes and returns tables. It installs by copying a folder or uploading a `.skill` file.