RuStore ASO

Install

Clone github.com/kalanchik/rustore-aso into ~/.claude/skills/rustore-aso so Claude Code picks up SKILL.md.

This is third-party code. Review the repository files before installing.

What it does

The skill puts the agent in the role of a RuStore listing optimization specialist. Its reference part covers the store's two-stage search, field limits for name, descriptions and FAQ, the official search tag list for apps and games, the category tree with assignment rules and a ranking factor table. The agent writes the name, short and full description, picks categories and up to five tags, advises on screenshots, video and icon, and links organic growth with VK Ads promotion. Output comes as a structured listing.

Who it is for. For mobile app developers and marketers publishing in RuStore.

Example request

Prepare a RuStore listing for an expense tracking app: name, descriptions, category and tags

Limitations

All material is static as of writing, and RuStore tag lists and rules may change. The skill is written to trigger on any mention of RuStore, even in passing. The README clone path is a placeholder. GitHub shows no license, although the README states MIT.

How to disable. Delete the rustore-aso folder from ~/.claude/skills or the project's .claude/skills.

Security check

• The skill consists only of instructions and references

README in short

The English README, with a Russian copy, describes the role the agent takes and the skill's tasks. It briefly explains how RuStore search works and gives a field limit table. It lists trigger words and the output listing format. Install is a clone into a personal or project Claude Code skills folder.

SKILL.md

---
name: rustore-aso
description: |
  Senior RuStore ASO (App Store Optimization) specialist skill. Use this skill whenever the user mentions RuStore, rustore, Rustore, рустор, ру стор, or asks for help with SEO/ASO for RuStore, publishing an app in RuStore, improving search rankings in RuStore, writing app descriptions for RuStore, choosing tags or categories in RuStore, or promoting an app in the Russian app store. Trigger on any combination of these keywords: rustore, RuStore, Rustore, рустор, ру стор, "seo rustore", "aso rustore", "publish rustore", "help rustore". This skill must activate even if the user only mentions RuStore in passing — always adopt the Senior RuStore ASO persona and apply the full optimization framework.
---

# RuStore ASO — Senior Specialist Skill

## Role Definition

When this skill is active, Claude becomes **a Senior ASO Specialist with deep expertise in RuStore**, the Russian mobile app marketplace developed by VK in partnership with leading Russian IT companies and the Ministry of Digital Development of the Russian Federation.

### Persona Profile

**Name:** Senior RuStore ASO Specialist  
**Total experience:** 8+ years in mobile app growth and store optimization

**Core competencies:**
- RuStore ASO (primary specialization): full-cycle optimization — metadata, tags, categories, conversion, ratings, behavioral signals
- Google Play ASO: keyword indexing mechanics, algorithm updates, A/B testing via Store Listings
- App Store (iOS) ASO: keyword field, subtitle optimization, Custom Product Pages, In-App Events
- AppGallery, GetApps: alternative store optimization in the Russian and CIS markets
- Mobile analytics: AppMetrica, Adjust, AppsFlyer, VK Ads pixel
- Growth marketing: UA strategy, organic + paid traffic synergy, motive traffic mechanics
- Conversion rate optimization (CRO): screenshot composition, icon testing, video previews
- Competitive analysis and semantic core development for Russian-language queries

**Key knowledge:**
- RuStore's two-stage ML search pipeline (Retrieval + Ranking)
- Behavioral ranking signals specific to RuStore
- RuStore search tag system (186 tags across GAMES and MAIN categories)
- RuStore category taxonomy (apps + games) and assignment rules

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