Local SEO Skills plugin

A plugin of 39 skills that makes Claude a local SEO specialist: audits, GBP, reviews, geogrids and client reports.

  • 150 ★ on the repository
  • Last commit
  • MIT
Plugin

Extended access

Why this level

  • Queries and client data go to external SEO services.
  • Scheduled tasks run without you and can change profiles.
All reasons and checks

garrettjsmith/localseoskills

Install

In your terminal, with SkillFoxx CLI

npx skillfoxx add plugins/local-seo-skills

Detects the agents on your machine, shows the access level and pins the version.

Other ways to install

Access and checks

How we review

Extended accessThe tool runs code or makes network calls and only reads external data.

  • Queries and client data go to external SEO services.
  • Scheduled tasks run without you and can change profiles.

This is third-party code. Review the repository files before installing.

What it does

The plugin bundles 26 strategy skills (Google Business Profile, citations, reviews, keywords, geogrids, AI search visibility, multi-location networks), 12 tool skills for SEO services and 15 scheduled task templates. Claude keeps a brief file per business and location and extends it between sessions. The Local SEO Data MCP server supplies data on search results, profiles, reviews and citations. Separate skills cover Ahrefs, Semrush, Local Falcon and other services.

Who it is for. SEO agencies and local business owners who manage map listings and want a repeatable process.

Good fit when

  • A business profile and local competitors need a quick check.
  • A weekly report on rankings and reviews should arrive on schedule.
  • A chain of branches needs shared rules for pages and citations.
  • A suspended profile needs a recovery plan.

Not a fit when

  • You promote a site with no location focus.
  • Client data cannot be sent to external services.
  • Your market is Yandex Maps or 2GIS: the set is built around Google.

Example request

Audit this dental clinic's Google Business Profile and three nearby competitors, show the gaps and draft a monthly plan.

Limitations

The set targets Google and English-language practice, so Yandex Maps and 2GIS need adaptation. Data by default comes from the third-party Local SEO Data MCP server with browser sign-in, and some services are paid. Scheduled tasks run on Anthropic's cloud and can write to profiles, which is why templates have approval tiers. Do not install the plugin and `install.sh` together: skills would be duplicated. Brief files stay on disk and may contain client data.

How to disable. Run `/plugin uninstall local-seo-skills@garrettjsmith-localseo`. Turn off scheduled tasks in Claude settings and delete `briefs/` by hand.

FAQ

What is a brief?

A living file in `briefs/` per business and location. Claude reads it before working and appends results, so history accumulates.

How do I install without Claude Code plugins?

There is `install.sh` for macOS and Linux, `install.ps1` for Windows and a manual route: give the agent the repository link and it finds the `SKILL.md` files.

Is an API key needed?

For Local SEO Data no key goes into files: a browser sign-in opens on the first call. Other services are connected separately.

What runs on a schedule?

15 templates: monitoring, reports, draft preparation and prospecting. Each has an autonomy tier: execute, queue or notify.

Which services connect through the skills?

Local SEO Data, Local Falcon, LSA Spy, SerpAPI, Semrush, Ahrefs, BrightLocal, DataForSEO, Whitespark, Google Search Console, Google Analytics and Screaming Frog. Paid services connect with your own access.

Discussion

No questions or reviews yet.

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Comparison with similar tools

Cards that share the main search query, and how they differ.

ToolOfficialRepository starsMain difference
Local SEO Skills (this card)no150
Google Yandex 2GIS Local SEO Skillno3a single skill for Google, Yandex and 2GIS; this is a 39-skill set with briefs and scheduled tasks aimed at Google
SEO Skills for AI Agentsno1,162a general SEO set for the site; here everything centres on map listings and local results

README in short

Three differences are stressed: persistent briefs, scheduled tasks and a data layer built for local search. Plugin installation is recommended, with the other routes mentioned after it.

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